Show Notes: Focus Discussion of the Week: What Makes Up Your Brand? Consider branding, online presence, and customer experience as the three pillars of what makes your business thrive and succeed. Group Two branding and digital marketing experts Georgia and Chelsey join the show today to discuss what makes a successful brand, and how branding […]
Show Notes: Focus Discussion of the Week: 35% of new home buyers were uncertain or overwhelmed about the new construction process. This means that it’s vital to provide information every step of the way. Make sure nothing gets lost in translation — and minimize the uncertainty — by providing the resources and content for buyers […]
Show Notes: Focus Discussion of the Week: The Zillow Housing Trends Report is out, and we’ve got insider insight! As millennial, tech-savvy buyers browse the market, are you up to date with your content to ensure an informative experience? Because when buyers have the information they need, they’re able to make a much quicker decision […]
Show Notes: Focus Discussion of the Week: This Market Sucks! Yes, we’re in the highest demand market we’ve seen in quite some time, but that comes with some challenges – costs are going up, timelines are extended, and inventory has dried up. Many homebuilders are having trouble keeping up as people are ready to escape […]
Show Notes: Focus Discussion of the Week: TikTok, Google My Business, and the iOS 14 Update – what does that mean for you? Director of Digital Marketing Chelsey Keenan joins the show to unravel some of the digital trends we’ve discovered throughout Q1 and how to tackle digital advertising in a hot buyer’s market. Join […]
Show Notes: Focus Discussion of the Week: More new home shoppers than ever are starting their searches online. Your website is the new sales model, and traffic is up. But it’s not enough to just have online leads… Are you following up with them consistently and effectively? What kind of customer experience are you creating? […]
Show Notes: Focus Discussion of the Week: You’ve heard the saying – content is king. But what exactly is content? We’ve heard plenty of definitions but to clear the air, Thaïs Cuffy, Group Two’s newest Content Strategist, joins the show to discuss why strong and clear content can lead your newest customers to a journey […]
Show Notes: Focus Discussion of the Week: This week’s episode of Building Perspective brings in the insight of Kimberly Mackey, the founder of New Homes Solutions, and recently named Chairperson for the National Sales and Marketing Council (NSMC). In a time where sales may be record-breaking, Kimberly brings her unique perspective and discusses making the […]
Show Notes: Focus Discussion of the Week: As you may have noticed, sales are great, records are being set, and it looks all green from here on out. But that’s not where the process ends. Don’t suffer from GMS (Good Market Syndrome). It’s time to invest in yourself, your team, the process, and your content. […]
Show Notes: Focus Discussion of the Week: All new voices. All new opinions. All-new strategies. All Year long. Season 2 continues with Amanda Druschel – the newest member of Group Two. The 12-year homebuilding vet joins the show to discuss the current state of the market. With much of the market selling homes like hotcakes, […]
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