Tag: Marketing

Marketing The Value of New vs. Used

When the circumstances of tomorrow aren’t always clear, there’s nothing more valuable to a prospective buyer than the certainty of a new home. Of course, you’ve known about the benefits of buying new since the beginning, but no point in time has proven the value of new to everyone else quite like the past few […]

Creative Marketing Strategy for Home Builders

Hi, builders! Thank you for joining our creative strategy check-in — we’re always excited to talk shop. Simply put, your creative strategy informs the way you communicate and interact with potential buyers, both online and in person. (Which means, of course, it’s one of the most integral components of your business.) What is Creative Strategy […]

Welcome Back Home to Group Two, Chelsey!

Group Two is thrilled to welcome Chelsey Keenan back to the States and back to our team! She has certainly been missed these past few months, by both the agency and the builders she’s worked with, and we are all happy the original Group Two Homegirl is home! Chelsey is smart, savvy and very, very […]

5 Home Builder Marketing Goals for the New Year

Did you meet all of your marketing goals in 2017? Or were there areas where you saw room for improvement? Now is the time to analyze previous successes — and failures — to determine new marketing tactics for 2018. Here are a few important strategies to consider heading into the New Year: 1. Learn Your […]

Decorating Your Model Homes for the Holidays

From homeowners and communities to shop owners and townships, everyone loves to decorate for the holidays. It gets people excited, puts people in the cheerful holiday spirit, and makes the simplest things look beautiful. Your model homes should not be any different! Sales Agents are instructed to treat their models as if they are their […]