When the circumstances of tomorrow aren’t always clear, there’s nothing more valuable to a prospective buyer than the certainty of a new home. Of course, you’ve known about the benefits of buying new since the beginning, but no point in time has proven the value of new to everyone else quite like the past few […]
Tag: Marketing
Creative Marketing Strategy for Home Builders
Hi, builders! Thank you for joining our creative strategy check-in — we’re always excited to talk shop. Simply put, your creative strategy informs the way you communicate and interact with potential buyers, both online and in person. (Which means, of course, it’s one of the most integral components of your business.) What is Creative Strategy […]
Summer Interns – We’re Hiring!
We’re Hiring! Account Services, Social Media, and Media Planning Interns for Summer 2018. May – August, minimum 16 Hours per week. What’s This Internship All About? Being part of a full-service agency, you will learn what the Account Management, Social Media, or Media Planning teams do on a daily basis to manage accounts, oversee social media […]
Behind the Scenes with Group Two’s Creative Department: Evoking Emotions From the Start
A lot goes on behind the scenes at Group Two! Whether we’re discussing strategy with our builders or creating awesome marketing materials, there are always big things happening in our office. Because we’re so passionate about the work that we do for you, we want to give you an inside look into one of our […]
Welcome Back Home to Group Two, Chelsey!
Group Two is thrilled to welcome Chelsey Keenan back to the States and back to our team! She has certainly been missed these past few months, by both the agency and the builders she’s worked with, and we are all happy the original Group Two Homegirl is home! Chelsey is smart, savvy and very, very […]
6 Tips to Incorporate Your Brand into Your Homebuyer’s Big Moment
Yes. Buying a Home is a Status-Worthy Moment. And yes, you (builders) should be a part of it. I came back across a Wall Street Journal article from November titled, “The secret to selling a home to millennials: It’s just a backdrop for Facebook photos”. Although it’s supposed to be funny, it’s also increasingly true. […]
At Home with Group Two: Katie Seibert
Everyone here at Group Two loves working with this awesome team member just as much as our builders do! Whether she’s executing social media campaigns or strategizing new creative, Katie is serious about our builders’ marketing strategies, but her bubbly, fun-loving personality makes everyone she works with feel right at home! She’s so full of […]
5 Home Builder Marketing Goals for the New Year
Did you meet all of your marketing goals in 2017? Or were there areas where you saw room for improvement? Now is the time to analyze previous successes — and failures — to determine new marketing tactics for 2018. Here are a few important strategies to consider heading into the New Year: 1. Learn Your […]
We Would Love to See You at The International Builders’ Show!
This is our schedule of Programs & Events. If you’ll be in Orlando and want to set up a time to meet to discuss your marketing for 2018, call or email us now so we don’t miss each other! TUESDAY, JANUARY 9th All Day (7:30 am – 5:30 pm) Sales Central 2018 – The Future […]
Decorating Your Model Homes for the Holidays
From homeowners and communities to shop owners and townships, everyone loves to decorate for the holidays. It gets people excited, puts people in the cheerful holiday spirit, and makes the simplest things look beautiful. Your model homes should not be any different! Sales Agents are instructed to treat their models as if they are their […]