In the fast-paced world of digital marketing, user-generated content (UGC) has become a formidable force in advertising. In fact, there’s nothing quite as compelling as authentic testimonials and UGC when it comes to showing who you really are. Leveraging UGC-like ads is a key strategy for brands looking to increase engagement and conversions. Discover the […]
Content marketing continues to evolve at a rapid pace and we know that staying ahead and keeping up with the trends is essential in the digital marketing world. Let’s dive into five predictions for the year ahead. 1. Increasing Importance of Video Content Video content has been on the rise for several years, but its […]
So, what is “Cookie-less” all about? On Google Chrome browsers, cookies are still active, but third-party cookies will be gone by the fourth quarter of 2024. This change is driven by growing concerns about privacy and how companies handle their data. Other web browsers like Firefox and Safari have already blocked third-party cookies by default, […]
The homebuilding industry is highly competitive, so you need to make sure you are staying ahead of the game when it comes to your photography and videography. Effectively showcasing your craftsmanship, design, and unique features sets you apart from the rest. High-quality photography and videography can make all the difference in helping you attract potential […]
In the spirit of the New Year, Group Two is charging into 2024 with a passion for challenging the norm and pushing the boundaries. We’re thrilled to unveil three exciting opportunities that will redefine how we navigate the ever-evolving marketing landscape. Digital Enhancements In today’s dynamic digital landscape, staying ahead isn’t just a choice; it’s […]
As we celebrate the beginning of a new year, Group Two is also celebrating our newest team member. (In fact, we are shouting it from the rooftops!) Brenna Ryan has joined us as Vice President! Brenna offers a unique perspective on homebuilding and is the unequivocal embodiment of Group Two’s values. Our team – and […]
Google My Business (GMB) listings appear when buyers search for your homes on Google Search and Maps. Map results are especially important when it comes to local search queries, or when buyers search for nearby locations in their navigation applications. Therefore, it’s very important to claim, update, and optimize your listing, so that you’ll be […]
Typically within the 35-50 age range, this demographic has already experienced the process of buying a home — but they may not have experienced the process of buying a new home. This means that although these buyers have an idea of what to expect, you should still make necessary adjustments to your marketing to highlight […]
In the ever-changing world of search engine optimization (SEO), it’s important to stay on top of the latest algorithm updates and search trends if you want to keep your website climbing to the top of organic rankings. As the new year approaches, take a look at where search engine trends are heading, so you can […]
At Group Two, your dedicated social and SEM teams are always on the ball, no matter what’s thrown at us — which means your social media and search engine marketing (SEM) strategies are in the best hands. Take a look at how the events of 2020 have altered key trends, and most importantly, how we’ve […]
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