As a homebuilder, you have to be smart about where you’re spending your marketing dollars. Your goal should be to direct the bulk of your budget to programs and campaigns that will ultimately drive results, which for builders means driving qualified traffic. The more qualified traffic you deliver to your sales team, the greater the […]
As a builder, you’re proud to showcase your energy efficient homes and Energy Star Certification. But as a marketer, are you really connecting with buyers on what these things mean for them? Communicating the benefits of a “green” home isn’t necessarily a universal language to all buyers, so many builders struggle with getting the attention […]
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