Current cultural shifts will affect your processes for the time being, but you can rest assured that one thing’s constant — Group Two is on top of everything you need to know to optimize your advertising strategy and amplify results. We’ve compiled recent data regarding the social media and digital tactics we’ve used for our […]
Whether it’s a good review or a bad review on social media – responding to them in the correct way is vital! Chelsey and Victoria from your Group Two Social Team are back to give you the tips and tricks on how to respond to both of them!
A lot goes on behind the scenes at Group Two! Whether we’re discussing strategy with our builders or creating awesome marketing materials, there are always big things happening in our office. Because we’re so passionate about the work that we do for you, we want to give you an inside look into one of our […]
Did you meet all of your marketing goals in 2017? Or were there areas where you saw room for improvement? Now is the time to analyze previous successes — and failures — to determine new marketing tactics for 2018. Here are a few important strategies to consider heading into the New Year: 1. Learn Your […]
From homeowners and communities to shop owners and townships, everyone loves to decorate for the holidays. It gets people excited, puts people in the cheerful holiday spirit, and makes the simplest things look beautiful. Your model homes should not be any different! Sales Agents are instructed to treat their models as if they are their […]
Did you know that Facebook now serves ads for more than 2 million businesses? That means you can get your message in front of the right people with pinpoint accuracy and at a far higher ROI compared to many other advertising platforms. Creating and selecting a target audience is one of the most important components […]
As the holiday hustle and bustle ramps up, many builders tend to back off until after the New Year. But instead of sitting the season out, you could be connecting with prospective buyers by celebrating the feelings of companionship, appreciation and other sentiments that the holidays bring! Here’s why: End of Year Urgency The end […]
There is nothing more important in marketing than a first impression. As humans, we form our opinions in the first few seconds that we meet someone, see a product, or even set our eyes on the most significant financial and emotional purchase in our lives…our home. Today’s homebuyers have short attention spans, which means capturing […]
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