Current cultural shifts will affect your processes for the time being, but you can rest assured that one thing’s constant — Group Two is on top of everything you need to know to optimize your advertising strategy and amplify results. We’ve compiled recent data regarding the social media and digital tactics we’ve used for our […]
Tag: homebuilder advertising
Make Sure You Are Driving The Conversation On Rising Home Prices
“Rising prices” might sound like a barrier when speaking to potential homeowners, but this can in fact be used to your advantage when communicated the right way. We understand the importance of truth and transparency in marketing, and always recommend that builders address pricing by being clear, direct and honest. The truth is that the […]
Behind the Scenes with Group Two’s Creative Department: Evoking Emotions From the Start
A lot goes on behind the scenes at Group Two! Whether we’re discussing strategy with our builders or creating awesome marketing materials, there are always big things happening in our office. Because we’re so passionate about the work that we do for you, we want to give you an inside look into one of our […]
The Evolution of Emojis
Did you know that 93% of communication we use is nonverbal, i.e. projected through our facial expressions and body movements? Considering this fact, it is no surprise that we needed to create a modern way to express our emotions via text/email/snapchat. The solution? EMOJIS. These characters are more than just a girl flipping her hair […]