Did you know that Facebook now serves ads for more than 2 million businesses? That means you can get your message in front of the right people with pinpoint accuracy and at a far higher ROI compared to many other advertising platforms. Creating and selecting a target audience is one of the most important components […]
Millennial homebuyers will play a significant role in increasing the homeownership rate this year. In fact, Realtor.com predicts Millennials will soon make up 33% of the housing market. In Lasso’s webinar titled, “How To Market To Millennial Home Buyers”, Group Two Advertising’s Andy Bergren spoke about the importance of this generation and its continued impact […]
As a builder, you’re proud to showcase your energy efficient homes and Energy Star Certification. But as a marketer, are you really connecting with buyers on what these things mean for them? Communicating the benefits of a “green” home isn’t necessarily a universal language to all buyers, so many builders struggle with getting the attention […]
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