Everything we do leaves an impression on people. This is why marketing, in one form or another, is a must for anyone with a product or service to sell. It gives you the ability to control how your business is perceived and relay what you can really offer your buyers. For home builders, all of whom […]
In 2004, the human attention span was 12 seconds. Today, it’s a mere 8 seconds. The more social media and smart phones continue to shift the ways in which we communicate, the less time and attention we’re willing to sacrifice. We challenge you to think about how YOU communicate with buyers on a day to day […]
What was the last time you made a sizable purchasing decision? Did you shop around, talk to friends and family or explore online? As educated consumers, we make sure we do our research, and once we get serious, we narrow down our options to a short list. And how many are on this list? You […]
Account Services Intern Group Two Advertising, THE ad agency for home builders and voted one of the Philadelphia’s best places to work for 2015, has an opportunity for an out-of-the box and forward-thinking intern who’s ready to learn and create with our animated, homebuilder-happy, advertising-obsessed, Bananagram-playing team. What’s This Internship All About? Being part of a full-service agency, you […]
As a builder, you’re proud to showcase your energy efficient homes and Energy Star Certification. But as a marketer, are you really connecting with buyers on what these things mean for them? Communicating the benefits of a “green” home isn’t necessarily a universal language to all buyers, so many builders struggle with getting the attention […]
This past week, Group Two co-hosted a unique educational event for new home builders March 16-17 at The Four Seasons Hotel in downtown Philadelphia. Hosted by Mollie Elkman, president & owner of Group Two Advertising, and Myers Barnes, principal of Myers Barnes Associates, The New Home University was a two-day seminar centered on giving new […]
Research shows that your cover photo (the large image that runs across the top of your facebook page) is the first thing people look at, and for the longest amount of time. So how can builders make sure to stand out in that space? One way, is to differentiate your facebook page with a unique […]
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