In the fast-paced world of digital marketing, user-generated content (UGC) has become a formidable force in advertising. In fact, there’s nothing quite as compelling as authentic testimonials and UGC when it comes to showing who you really are. Leveraging UGC-like ads is a key strategy for brands looking to increase engagement and conversions. Discover the […]
Content marketing continues to evolve at a rapid pace and we know that staying ahead and keeping up with the trends is essential in the digital marketing world. Let’s dive into five predictions for the year ahead. 1. Increasing Importance of Video Content Video content has been on the rise for several years, but its […]
So, what is “Cookie-less” all about? On Google Chrome browsers, cookies are still active, but third-party cookies will be gone by the fourth quarter of 2024. This change is driven by growing concerns about privacy and how companies handle their data. Other web browsers like Firefox and Safari have already blocked third-party cookies by default, […]
The homebuilding industry is highly competitive, so you need to make sure you are staying ahead of the game when it comes to your photography and videography. Effectively showcasing your craftsmanship, design, and unique features sets you apart from the rest. High-quality photography and videography can make all the difference in helping you attract potential […]
In the spirit of the New Year, Group Two is charging into 2024 with a passion for challenging the norm and pushing the boundaries. We’re thrilled to unveil three exciting opportunities that will redefine how we navigate the ever-evolving marketing landscape. Digital Enhancements In today’s dynamic digital landscape, staying ahead isn’t just a choice; it’s […]
As we celebrate the beginning of a new year, Group Two is also celebrating our newest team member. (In fact, we are shouting it from the rooftops!) Brenna Ryan has joined us as Vice President! Brenna offers a unique perspective on homebuilding and is the unequivocal embodiment of Group Two’s values. Our team – and […]
With a quickly approaching transition date on July 1, 2023, Google will be sunsetting Universal Analytics (UA) in place of its new property, Google Analytics 4 (GA4). While there are likely many questions about what this change brings, the transition will introduce a wealth of opportunities to gain a deeper understanding of how customers interact […]
As marketing professionals in the building industry, we see the full gamut of photos from blurry and unprofessional, to professionally designed and staged. And we believe that every builder can benefit from incorporating virtual staging into their content strategy. Doing so can help attract both new and old buyers. All home buyers search online during […]
Building a new community is exciting for any builder, but visualizing a new product and community from the ground up (literally) and introducing it to your market? Now that’s exhilarating. There is a lot of strategic and creative thought that goes into starting a brand new community, and this is what G2 does best. Branding […]
The Importance of Video Marketing The verdict is in! Video marketing is the most influential marketing strategy that you should be using right now to attract new leads. If you think about it, the effectiveness of video should not be that surprising. After all, vision is our most dominant sense. Videos have the ability to […]
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