It’s impossible to hide our team culture at group two. It’s who we are, how we work together, and a huge part of how we connect with and work with our builders. This past week, Mollie spoke at The International Builders’ Show in Las Vegas about this very topic, and how your internal culture IS […]
Every builder knows the value of a competitive edge — and in today’s housing industry, nothing’s more advantageous than exclusive floorplans. When your thoughtfully designed plans are federally copyrighted, your competitors can’t touch them, and most importantly, your buyers can choose a home that’s entirely exclusive. Al Trellis and Bill Watkins created Values That Matter […]
From his studio apartment in 1969, Richard Elkman took an ambitious idea and grew it into something special. At the time, it was unheard of for an agency to specialize in one industry — but 50 years later, Mollie Elkman continues to grow group two, a company born from one leader’s vision and refined by […]
We’re Hiring! Account Services, Social Media, Media Planning, and Digital Media Interns for Fall 2018. August – December, minimum 16 Hours per week. What’s This Internship All About? Being part of a full-service agency, that just recently won Philadelphia’s Best Places to Work 2018, you will learn what the Account Management, Social Media, Media Planning, or […]
“Rising prices” might sound like a barrier when speaking to potential homeowners, but this can in fact be used to your advantage when communicated the right way. We understand the importance of truth and transparency in marketing, and always recommend that builders address pricing by being clear, direct and honest. The truth is that the […]
Group Two added a new member to our Creative Team – and to say she likes art is an understatement! Say hello to our brilliant new Jr. Art Director, Tina Mastrull. At Group Two, Tina uses her multifaceted skill set to build upon builder concepts and create outstanding collateral. She’s especially excited about the chance to […]
A lot goes on behind the scenes at Group Two! Whether we’re discussing strategy with our builders or creating awesome marketing materials, there are always big things happening in our office. Because we’re so passionate about the work that we do for you, we want to give you an inside look into one of our […]
Your website is the window to your business and should be treated as your ultimate marketing tool. For the majority of buyers, the home search process begins online so your website should attract, engage and nurture buyers, as well as assist you in closing the sale. We live in the information age and if your […]
Don’t miss Mollie’s podcast for Home Depot-Now available on iTunes! Contractors and Remodelers have so much to gain by understanding and embracing their business opportunities with social media marketing. As referral based businesses, social media sites like Houzz, Facebook and Youtube can drive business. Learn the pro’s and con’s of each site in less than […]
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