Tag: digital marketing

The Importance of Brand Voice

Everyone’s heard it: Words matter. But unless you spend your days obsessing over nouns, verbs, and adjectives, (Hi! đź‘‹), you may not have thought about why word choices truly matter. As a copywriter, I have to convey specific messaging in an allotted format. For example, an email announcing a new phase of construction, and compelling […]

4 Reasons Builders Shouldn’t Cut Digital Spend When Sales Slow

In marketing, there’s a time to save and a time to spend. When sales slow down, it’s tempting to pull back. While you should certainly prioritize marketing initiatives, remember that branding and lead generation are two of your most important strategies to focus on for ongoing success. In a situation like we have today where […]

Searching For Results: Using Bing To Reach Home Buyers

By giving you the ability to put your digital ads in front of motivated home buyers, Search Engine Marketing (SEM) plays a big role in a home builder’s sales. It’s safe to say that you know about Google and its advertising abilities, but how much do you know about its search engine counterpart, Bing? While […]

Top Online Marketing Channels You Should Be Using

With so many different online marketing channels available, it can be hard to determine the best way to drive high-quality leads to your website. Most builders will see the best results from Paid Search, Remarketing, Google Display Network, and YouTube. These tried and true methods each have their own unique advantages and uses, as well […]

At Home with Group Two: Matt Coddaire

It’s almost impossible to imagine the Group Two team without Matt Coddaire. Not just because he is involved in so many crucial aspects of our extensive marketing services, but because of the fun-loving personality and wit he brings to the office every day. When he’s not making the entire creative department laugh, he’s helping builders […]

Reporting 101: What Metrics Really Matter?

Understanding Google Analytics data doesn’t require an advanced degree, but for some, it can sure feel that way. While there is an abundance of useful metrics and insights, it can be overwhelming if you don’t know what you should be looking for, thus making it harder to discover actionable insights. It’s easy to get caught […]

How Voice Search Will Change Digital Marketing & What To Do To Prepare

  Marketing in the hands-free era is almost upon us. It may come as a shock, but 41% of adults and more than half of teenagers use voice commands on a daily basis. Big players such as Apple’s Siri, Google Now, Microsoft’s Cortana, and Amazon’s Alexa have all made significant breakthroughs in their algorithms to […]