Did you know that Facebook now serves ads for more than 2 million businesses? That means you can get your message in front of the right people with pinpoint accuracy and at a far higher ROI compared to many other advertising platforms. Creating and selecting a target audience is one of the most important components […]
Millennial homebuyers will play a significant role in increasing the homeownership rate this year. In fact, Realtor.com predicts Millennials will soon make up 33% of the housing market. In Lasso’s webinar titled, “How To Market To Millennial Home Buyers”, Group Two Advertising’s Andy Bergren spoke about the importance of this generation and its continued impact […]
The Myers Briggs Type Indicator brings insight into personality differences, including different decision-making styles that can be helpful for home builders to recognize when marketing their homes and communities. By understanding how people perceive and process information you are able to connect more effectively. Especially with your marketing! We apply Myers Briggs to everything in our office […]
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