Ah, the logo. The first thing that most people think of when they think about branding. Your logo is an essential piece of your intricate home builder brand puzzle. At its most basic function, it should make its viewer say, “oh right, those guys.” At its best, it has the power to make its viewers […]
Show Notes: Focus Discussion of the Week: You’ve heard the saying – content is king. But what exactly is content? We’ve heard plenty of definitions but to clear the air, Thaïs Cuffy, Group Two’s newest Content Strategist, joins the show to discuss why strong and clear content can lead your newest customers to a journey […]
Hi, builders! Thank you for joining our creative strategy check-in — we’re always excited to talk shop. Simply put, your creative strategy informs the way you communicate and interact with potential buyers, both online and in person. (Which means, of course, it’s one of the most integral components of your business.) What is Creative Strategy […]
Do you have an upcoming Grand Opening, but no marketing plan in place or any idea where to begin? Pull in the experts! Below are three key factors to consider when marketing for your new model or community grand opening. #1 An event theme is more important than you think! Themes create a buzz. They […]
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