Tag: content marketing

The 8 Second Challenge

In 2004, the human attention span was 12 seconds.  Today, it’s a mere 8 seconds. The more social media and smart phones continue to shift the ways in which we communicate, the less time and attention we’re willing to sacrifice. We challenge you to think about how YOU communicate with buyers on a day to day […]

8 Ways to Market Your Homes on a Shoestring Budget

As a homebuilder, you have to be smart about where you’re spending your marketing dollars. Your goal should be to direct the bulk of your budget to programs and campaigns that will ultimately drive results, which for builders means driving qualified traffic. The more qualified traffic you deliver to your sales team, the greater the […]

5 Strategies Home Builders Can Use To Increase Their Online Presence Through Content Marketing

For any homebuilder, your website is your biggest marketing tool and the window to your company. Consequently, it’s crucial to understand what online presence and content marketing mean if you’re trying to increase your website traffic. Your company’s online presence is the sum of all the identities and/or platforms you’ve created and the interactions you […]