In the fast-paced world of digital marketing, user-generated content (UGC) has become a formidable force in advertising. In fact, there’s nothing quite as compelling as authentic testimonials and UGC when it comes to showing who you really are. Leveraging UGC-like ads is a key strategy for brands looking to increase engagement and conversions. Discover the […]
Whether it’s a good review or a bad review on social media – responding to them in the correct way is vital! Chelsey and Victoria from your Group Two Social Team are back to give you the tips and tricks on how to respond to both of them!
We’re Hiring! Account Services, Social Media, and Media Planning Interns for Summer 2018. May – August, minimum 16 Hours per week. What’s This Internship All About? Being part of a full-service agency, you will learn what the Account Management, Social Media, or Media Planning teams do on a daily basis to manage accounts, oversee social media […]
With the most Wonderful Time of the Year is upon us, there are so many fun ways to incorporate the holidays and the seasons into your marketing strategy. Instead of backing off your efforts until the New Year, take advantage of seasonal sentiment by connecting with prospective buyers through companionship, appreciation and family! Here’s how: […]
Did you know 67% of consumers have used a company’s social media channel for customer service? The user experience on these channels provides a reason for customers to engage with your social media pages, so it’s a vital part of your overall marketing strategy. Whether it’s providing more information about your product, your team or […]
Understanding Google Analytics data doesn’t require an advanced degree, but for some, it can sure feel that way. While there is an abundance of useful metrics and insights, it can be overwhelming if you don’t know what you should be looking for, thus making it harder to discover actionable insights. It’s easy to get caught […]
Everything we do leaves an impression on people. This is why marketing, in one form or another, is a must for anyone with a product or service to sell. It gives you the ability to control how your business is perceived and relay what you can really offer your buyers. For home builders, all of whom […]
Another day, another new Facebook ad. But we’re not complaining because with each one, it keeps getting easier for your buyers to start a conversation with you whenever, wherever they want. Facebook Messenger has one of the latest ad updates, allowing users to have a fast and convenient way to schedule appointments with you or […]
Recently, Group Two helped one of our clients, Elite Homes, with a Grand Opening event. We recommended tying the event into a timely topic that is trending throughout the media world and that people could relate to right now. (Not only can this can make the event more enticing, but it is also better for impressions and interactions on social […]
Millennial homebuyers will play a significant role in increasing the homeownership rate this year. In fact, Realtor.com predicts Millennials will soon make up 33% of the housing market. In Lasso’s webinar titled, “How To Market To Millennial Home Buyers”, Group Two Advertising’s Andy Bergren spoke about the importance of this generation and its continued impact […]
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