| The black bands at the top and bottom of the page mean that the dark blue countertop featured in the photo recedes rather than shines. The copy 'fights' the smaller inset photo next to it. |
One larger photo displays the true beauty of the finished products (sinks, countertops). The headline touts the vast array of marble and granite available, while the Italian phrase ('hello beautiful') make the Italian connection nicely. Bulleted copy is easier to read in two columns, and mandatory copy is better organized making it easier to find contact information. In any language, a much more attention-getting ad. |
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