As President and Owner of Group Two, THE ad agency for home builders, Mollie Elkman is the authority on marketing for the home building industry. She specializes in understanding the consumer experience and creating successful, traffic-driving advertising programs for builders from coast to coast.
Mollie is an international speaker on all subjects relating to marketing for the building industry, the audiences ranging from small team training sessions to large conferences, including the National Association of Home Builders, the International Builders Show, regional Home Builder Association conferences, the Pacific Coast Builders Conference, and NAHB 20 clubs.
Mollie’s commitment to the understanding consumer science and what motivates home buyers to action is widely known in the industry, solidifying her as the thought-leader on marketing new homes. Mollie was recently named the marketing expert for Professional Builder Magazine. In her new column, Ask Mollie, hosted on probuilder.com, Mollie provides advice from industry experts on a variety of important topics. Prior to joining Group Two, Mollie learned the ins and outs of the advertising world at two of the leading international advertising agencies located in Florida and Southern California. She has worked on large international campaigns for within a variety of industries.