Did you know that 93% of communication we use is nonverbal, i.e. projected through our facial expressions and body movements? Considering this fact, it is no surprise that we needed to create a modern way to express our emotions via text/email/snapchat.
The solution? EMOJIS. These characters are more than just a girl flipping her hair and a purple eggplant. They are the keys to our storytelling; the solution to the inevitable fight that usually comes after sending an “ok” text. As insignificant and bright yellow as you may think they are, emojis are changing the way we communicate by making it easier to nonverbally express the emotions we are trying to convey.
The first emoji, as we know them today, was created in 1999 in Japan as an improvement to communication to online messaging. Although… humankind HAS been telling stories and emotions through pictures and art since cavemen roamed the Earth! While technology has improved quite vastly since that time period, the platform upon which people tell stories remains the same.
Without even knowing it, we give a deeper meaning to these emojis every time we send them to a friend/parent/significant other. You may have even told a story entirely out of emojis! So the next time you’re using the most popular emoji, the laughing-so-hard-I’m-crying emoji, or the dancing girl without hands, think about what you really mean to say when you’re sending it!
An emoji can be worth 1,000 words.
Group Two Advertising is a full service agency devoted specifically to new home builder marketing and social media. 215-561-2200.