Specifically, we help home builders better communicate with prospective buyers by helping them to stop thinking like home builders and start thinking like buyers. Buying a home is unlike any other purchasing decision that consumers make. Your home is the center of your life, where you come to for safety and rest, where you create memories. It is emotional. And it requires an emotional connection.
In order to connect with today’s home buyer, it’s essential to understand how the decision-making process has changed. Today’s buyer is living in the ‘participation age’, a hi-tech, always-on state of mind. So we ask our home builders: How are you connecting with your home buyers throughout the entire home buying process? Group Two helps home builders figure out where to reach their prospective buyers and how best to connect with them.
Group Two is a full-service advertising agency specializing in home builder marketing solutions. Our 45 years of experience in the home builder industry, combined with expertise in evolving marketing and internet trends, allows us to be the best at what we do. We provide an all-inclusive social media program for home builders and specifically tailored marketing strategies to increase brand awareness and traffic.
The best home builder marketing connects emotionally. You need to show up where prospects are looking for information and ensure that your message is the right message for your buyer.
– Mollie Elkman | President, Group Two Advertising.